For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that...
shopping
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated...
How the company builds technology that feels intuitive and deeply human. Adweek Feed
Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to...
As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels. Adweek Feed
The credit card company has 500 million enrolled consumers. Adweek Feed
AUCKLAND, Today: VMO has secured exclusive media rights across five more Kiwi retail centres, tightening its grip on New Zealand’s...
The changes are designed to improve AI-generated search. Adweek Feed
OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year. Adweek...
This post was created in partnership with SmartCommerce Key takeaways Shopping habits have transformed. With just a few taps, consumers...