Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad...
Should
The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday,...
You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old...
The annual report finds nostalgia and Gen Z’s preferences will shape the year ahead Adweek Feed
YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is now...
Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important...
SMG, Kantar, and Colosseum Strategy shared their findings in a recent report. Adweek Feed
In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow demand;...
Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of...
The company’s board is urging investors to maintain its current stock structure for another 10 years. Adweek Feed