Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s So-Fixable, Unfixable Problems Gareth Glaser, a...
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If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely...
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their...
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are...
There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would...
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...