There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would...
Should
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers...
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered...
It's been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline...
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture...
Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the...