The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers....
Sides
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers...
After being on strike since May 2, Hollywood writers have a contract to return to work. Following 5 days of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm...
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt...
LinkedIn emerged victorious in a nearly six-year-old lawsuit against hiQ Labs for data scraping. The U.S. District Court for the...
Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform...
Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
The language that informs the bulk of Mother's Day-related marking tends to hit the same key notes. Mainly, Mother's Day...