Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good...
Signals
Democrats spent $ 460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President...
For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from...
TVNZ has announced it will begin consultation with employees tomorrow on proposed structural changes, which could result in a net...
AUCKLAND, Thursday: Advertising & marketing technology consultancy Stitch has added three industry experts to its team: Tashmeem Waqas, Vikas Varma,...
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then...
Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail...
Countdown’s BRICKS are back with a new campaign from M&C Saatchi encouraging Kiwis to build the place that keeps us...
Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party...
TVNZ has launched a new streaming brand to better reflect its digital offerings and bring Kiwis more viewing choices. TVNZ+...