Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party...
Signals
TVNZ has launched a new streaming brand to better reflect its digital offerings and bring Kiwis more viewing choices. TVNZ+...
Building a path forward in digital advertising requires finding new signals – and making sure they don’t flicker. Fingerprinting, for...
Google’s Encrypted Signals Program Just Entered Open Beta, And Here’s What You Need To Know About It
If you haven’t had lunch yet, don’t worry, because here’s a healthy serving of acronym soup. Earlier this month, ESP,...
In Kenny Mitchell's return to the CMO Moves podcast, he reflects on the past two years in his role with...
Criteo unveiled a new look logo this week coinciding with its annual investor day where the ad-tech company aimed to...
Snapchat is growing up. Well, its ad tech is, at any rate. The youthful makeup of Snapchat’s user base is...
Sir Martin Sorrell's S4 Capital is starting off 2021 with two acquisitions. New York-based creative agency Decoded Advertising will join...