Google’s Encrypted Signals Program Just Entered Open Beta, And Here’s What You Need To Know About It

If you haven’t had lunch yet, don’t worry, because here’s a healthy serving of acronym soup. Earlier this month, ESP, not to be confused with PPIDs, entered open beta in GAM, so feel free to rev up your UID2s. In English: Google is moving forward with its solution, called encrypted signals for publishers (ESP), that… Continue reading »

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