Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
smart TV
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video.After this exclusive first look for subscribers, this...
The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to...
Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a...
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the...
The Federal Trade Commission is watching smart TVs. An FTC workshop on Wednesday in Washington, DC, laid out consumer privacy...