Alphonso TV CEO Ashish Chordia: Digging For Connected TV Data And Insights

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, this story by AdExchanger’s Ryan Joe will be published in full on AdExchanger.com on Thursday. As smart TVs take off, viewing data becomes more available and actionable. Although companies such as Alphonso TV, Samba TV, SorensonContinue reading »

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Samba TV CEO: ‘Our Legal Basis For Having Data Is A Direct-To-Consumer Relationship’

The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to market. Over the next few years, the concept of a TV that hooked directly to the internet would remain a novelty. But now about 62% of the US uses smart TVs, according to eMarketer. WithContinue reading »

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Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV

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Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape.Continue reading »

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How LG Works Advertising Into Smart TVs

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Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetizationContinue reading »

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The FTC Has Its Eye On What Smart TVs Mean For Consumer Privacy

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The Federal Trade Commission is watching smart TVs. An FTC workshop on Wednesday in Washington, DC, laid out consumer privacy concerns around smart-TV tracking and sought to clarify how the ad industry is using the data that’s being collected. “Consumers expect some level of data collection when they use their computer,” said Jessica Rich, directorContinue reading »

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