DTC ecommerce is booming – but measurement challenges are looming. Or, rather, they’re already here, said Ron Jacobson, CEO and...
smart
In honor of International Women's Day, femtech brand Elvie launched a global campaign called "Smart Bodies," showing off the benefits...
AUCKLAND, Sunday: “A woman I really admire is Michelle Obama,” declares DDB Aotearoa New Zealand ceo Priya Patel in an...
A home that welcomes you when the front door opens. A stove that cooks for you. Rosey from The Jetsons....
Digital media company My Code--formerly known as H Code--found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel...
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing...
Amazon is already one of the dominant players in the connected TV space, with the Fire TV hitting 50 million...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own...