We get it: you need to stay up to speed, but you're running around in a world where everybody and...
Smarter
For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from...
Klarna is best known for its 'Buy Now, Pay Later' option that empowers consumers to make big-ticket purchases without having...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
These days, marketers and agencies using self-serve tools to buy and trade media are under a lot of pressure to...
Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site...
If you haven’t clocked it yet, make sure you take a look at the slick and evolved new brand of...
Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are...
When we first launched Adweek's Super Bowl Bot last year, the goal was to see whether the most sophisticated text...
TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear...