Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On...
Snowflake
Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk...
Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger. The post Snowflake Touts Its...
The machines are learning. They’re also generating emails. And publishers that monetize on identity could be in for a rude...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish...
Nancy MarzoukCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
The data clean room category is like wet cement right now. And Snowflake is writing its name everywhere. On Monday,...
Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with...
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs...