Pepsi is investing in a refreshed international brand strategy called "Thirsty for More" which will see it position itself as...
Soccer
An unflinching investigation into the National Women's Soccer League described it as "a league in which abuse and misconduct--verbal and...
Even as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand...
FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and...
Soccer is now one of the Big Four sports in the U.S., and it happened while marketers weren't looking. Football...
Major League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a...
Soccer has become a major battleground in the fight for women's equality, with the U.S. women's national soccer team winning...
In recent years, content platform TikTok has been partnering with live sporting events to grow its audience base, a strategy...
As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they're...
When people are losing their lives to save their country's freedom, entertainment such as sports feels insignificant and yet it...