It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former...
social
Zoe Virtue, Head of DDB Group Social, discusses how to best utilise the influence embedded within social media and strategies...
BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media,...
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout...
In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content,...
The instant commerce industry--made up of companies promising groceries and other essentials delivered in 30 minutes or less--has taken convenience...
Eras used to span millions of years, but today they come and go in a swipe. Amid this culture churn,...
Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media...
Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper...
Our client is a NZ political party with an office based in central Auckland. They are gearing up for the...