Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has...
Some
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First there was...
Incrementality startup Incrmntal announced the close of its $ 4.1 million seed round on Monday, bringing its total funding to...
Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track...
Boston's Fenway Park is the second-most expensive venue in the U.S. to see a baseball game, behind only Wrigley Field...
Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer...
While the Los Angeles Rams were battling the Cincinnati Bengals during Super Bowl 56, another battle was taking place off...
Advertisements for auto care brand Meineke were a familiar staple of TV networks in the '90s, but it has been...
Between mood-altering wearable devices and metaverse fashion, this year's pared-down version of the Consumer Electronics Show still managed to feature...