Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected...
Spend
With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged...
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Ad Spend Horoscope appeared first on AdExchanger....
The BOMESI Collective, which includes 50 Black-owned publishers, is now integrated with Concert, Vox Media’s supply-side platform. The post Vox...
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media....
Advertising spend is expected to grow globally this year, with inflation driving it to $ 727.9 billion and $ 3...
Despite a significant reduction in Government category ad spending after the pandemic, the advertising market in New Zealand has managed...
Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4%...
Ad measurement companies are withstanding the macroeconomic headwinds. Slowing ad spend is causing ad tech companies and publishers to tighten...