"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
SpotX
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
The ad server SpotX and ad verification company DoubleVerify have flagged a new type of fraud they’re calling “verification stripping.”...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Mike Shehan, CEO of Denver-based video ad platform SpotX, is building...
Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server...
German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014,...
Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...