Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered...
Spur
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad...
The Facebook advertising platform has been beset by glitches and miscues all year. Budgets empty in the wee hours of...
The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions....
We’re about to see a lot more enforcement against dark patterns from the Federal Trade Commission and on a state...
The New York Times announced this morning that it was seeking volunteers to beta test its newest experiment, an app...
"The Sell Sider" is a column written for the sell side of the digital media community. Thanks to COVID, the old...
The New York Times isn't short on ambition when it comes to audio advertising. In the last six months, it's...
SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly...