The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the...
Standardization
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...
The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs...
The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been...
You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s...
There's no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand...
FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this...