The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been...
Standardization
You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s...
There's no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand...
FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this...