If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a...
Standardized
Hey, readers! Thanks for reading AdExchanger’s Commerce Media newsletter. I’m Senior Editor James Hercher, and this week I'm diving into...
As long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to...
Scale. That’s the dirty five-letter word that keeps advertisers and agencies spending their budgets with Google and Meta. Even the...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...