With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on...
Still
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection...
This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways...
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some...
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever,...
In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms...
Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation and the upcoming U.S. presidential...
Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be...
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google...
The signs outside Blockbuster video stores were designed to look like a movie ticket, torn on one end. A paper...