Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers...
Still
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....
Despite their perilous position, some companies still aren't preparing for the end of third-party cookies. But the lack of testing...
It's time again for upfront week, TV's annual advertising showcase in which Madison Avenue descends on decked-out Manhattan venues. But...
Apple's ATT spurred Meta to shore up its ad platform and make it less vulnerable to future changes on other...
Tubi's ad load felt fair, considering it's free. But the ad podding could use a little more work. The post...
AUSTIN, TEXAS, Today: OMG NZ’s Gina McKinnon writes: There was a lot of anticipation to see what SXSW (South by...
Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend...
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was...
The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in...