The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
Still
In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion...
Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and...
AUCKLAND, Thursday: NZME is celebrating 25 consecutive months as the number one podcast network in the country in the latest...
Streaming TV and video ads didn’t bring home the bacon for Magnite this quarter, but the bloom isn’t off the...
Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring...
Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market. It’s...
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country...
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and...