Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: They’re STILL Here? appeared first...
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Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget...
Meta Platforms saw advertising revenue grow to $ 35.6 billion during the first quarter of 2024. That's up 27% compared...
Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The...
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It...
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that...