Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend...
Still
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was...
The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in...
Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to...
Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the...
As one of the biggest financial payment processors in the world, Mastercard has the potential to play a major role...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond...
UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet...
The people of the internet are not generally known for being easy to please, and the willingness to dub anything...
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in....