Most publishers have no idea that a major part of their video ad delivery will stop working on April 30,...
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At CES this year, conversations among ad industry leaders revolved around the infrastructural requirements for advancing agentic advertising, the enduring...
A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s...
The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action Adweek Feed
When the peer-to-peer site Napster unleashed digital audio on the web, the record industry couldn’t move fast enough. It took...
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I...
By Joshua Koran, Chief Executive Officer, Koran Consulting AI-powered answer engines are revolutionizing how consumers discover and engage with information....
Meta is following in the footsteps of Alphabet, which also announced that it would stop serving political ads in the...
Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes....
The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display...