The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display...
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John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The...
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton...
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over...
I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a...
Banned from pharmacy shelves since 2011, cold and flu medicines containing pseudoephedrine were reintroduced into New Zealand in June of...
In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s...
When it comes to traveling, it's hard not to come across the Beis weekender or suitcases. Recently, the company was...
If sunlight is the best disinfectant – well, Florida certainly has a lot of sun, and the online ad ecosystem needs...