TikTok users can control whether or not others can use their videos to create stickers. Our guide will show you...
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Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert...
By default, users may be able to see the people, Pages and lists another user follows on Facebook. However, users...
How do you go from being the supporting act to the star of the show? That's one marketing challenge of...
Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the...
Editorial opinion byAllison SchiffManaging EditorAdExchangerJudge me if you will, but my go-to binge program on streaming over the past year...
Twitter allows users to discover other users' profiles using their email address or phone number. However, users can turn off...
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of...
Peyton VerhoevenCo-FounderMarketers spent the past decade and a half obsessing over how to reach millennials (many of whom are in...
The LGBTQ+ community is the fastest-growing minority group in the US, accounting for over 20% of Gen Z. Yet, to...