British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning "A British Original" campaign with an emotional film...
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With the end of the cookie just months away, it’s (beyond) time to figure out if the replacement will work....
As it does every January, the advertising industry gathered this week for the IAB’s Annual Leadership Meeting (ALM), seeking guidance...
Just because you can personalize ads doesn’t mean you should. When you know the inner workings of ad tech, you...
Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned...
The ad world is in the middle of its annual migration to Las Vegas. And this year, streaming services are...
Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On...
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...
What if Santa Claus once had cancer - but recovered? The French institute Gustave Roussy, considered one of the world's...
After years of griping about Nielsen, culminating with the measurement provider losing its Media Rating Council accreditation in 2021, marketers...