The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy-...
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Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the...
With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms –...
When we recorded this episode of The Big Story on Wednesday to discuss what we expect the new year to...
This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although...
Holy collusion, Batman! This week on The Big Story, we’ll consider the double whammy facing Facebook with lawsuits from both...
This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded...
We journalists certainly know the power of a few words--and specifically how much a story can be changed by moving...
So WPP’s media buying unit GroupM released its US ad spend figures on Tuesday and, all in all, the pandemic...
The first half of 2020 was pretty lean. This year is on track to be the slowest since 2015 in...