April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Currently, On Currency

This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded this podcast before that news broke. So this is a story about Big Things To Come as Nielsen revealed it will completely overhaul the currency used to transact TV advertising. The new currency, which isContinue reading »

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