Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
Currency
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason...
After years of griping about Nielsen, culminating with the measurement provider losing its Media Rating Council accreditation in 2021, marketers...
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it...
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot. The post The Joint Industry Committee Forges...
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means...
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter...
The MRC reinstating its accreditation of Nielsen's national ratings might improve the measurement giant's standing in the TV currency race....