Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
Currency
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
AUCKLAND, Monday: Nielsen has unveiled “an exciting” new venture in collaboration with the NZ Radio Broadcasters Association to fuse radio...
VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will...
Global international money transfer provider OFX is now the official currency exchange provider of the National Hockey League under terms...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amped Up In the wake of Nielsen losing its...
If there’s one thing that Stacy Spikes, co-founder and former CEO of MoviePass, learned from his experience at the ill-fated...
It's been around for over a decade, but fundraising platform GoFundMe hasn't really focused on building up a personality for...
This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded...