VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will measure TV campaigns based on traditional age and gender demographics for linear TV. It will also guarantee advanced audiences. The move marks yet another shift away from the industry’s reliance on Nielsen as the dominant… Continue reading »
The post ViacomCBS Taps VideoAmp As Alternative Currency Provider appeared first on AdExchanger.
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