Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently...
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Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that...
TV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based...