This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The...
Currency
Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bog Standard TV broadcasters still dispute the basics...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of...
The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today,...
Throughout Adweek's end of year coverage for 2022, we've seen buyers comment on how the ad market has changed, heard...
The TV measurement aisle is due for a cleanup. And NBCUniversal is sending a mop in the form of a...
NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner...
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase...
On Wednesday, iSpot.tv announced a $ 325 million investment from Goldman Sachs – a hefty chunk of change considering the company...