The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.
The post Nielsen: “We Have What It Takes To Be A TV Currency” appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.
The post Nielsen: “We Have What It Takes To Be A TV Currency” appeared first on AdExchanger.
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