TV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based buying to television. TV has historically been traded on broad age and gender demographics. Steuer’s task is to build out a “transactional” currency that can be used for audience-based trading, and to get networks and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Comic: The Curated Marketplace
INMA Global Media Awards: NZME wins Best Use of Print
Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode