Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that the Nielsen ratings currency off which linear TV is transacted, isn’t designed to accommodate all that variability. And not being able to use the Nielsen rating on addressable ads keeps a lot of advertisers from… Continue reading »
The post Nielsen Updates Its TV Currency To Measure Addressable Ads appeared first on AdExchanger.
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