On Wednesday, iSpot.tv announced a $ 325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $ 58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.
The post ISpot.tv Snags $ 325 Million To Invest In Cross-Channel TV Measurement Currency appeared first on AdExchanger.
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