Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory....
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In this episode of Brave Commerce, Gabi Lewis, co-founder of keto-friendly cereal brand Magic Spoon, joins Rachel Tipograph and Sarah...
When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for...
Classic men's shaving ads perpetuated old-school stereotypes of masculinity: the men depicted were sculpted, smooth and flawless. More recently, category...
AUCKLAND, Today:““Dear Ed,” writes Loren Tomlinson of digital marketing consultancy The Social Collective. “You must hear about my client Kristy...
//www.youtube.com/watch?v=FCfMB2Grevg AUCKLAND, Today: Twin-city (Auckland & Queenstown) creative content & production agency Shotover has won a pitch to create a...
Shotover, a creative content and production agency, has collaborated with rental brand JUCY to launch a new campaign that is...
With a mostly silent response to marketer outrage after an outage, Meta has lost the pulse of its customer base....
AUCKLAND, Friday: M+AD Daily has this morning placed on hold a MediaWorks release – after a complaint from an Auckland...
Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will...