Classic men’s shaving ads perpetuated old-school stereotypes of masculinity: the men depicted were sculpted, smooth and flawless. More recently, category leaders like Gillette have changed their advertising (to mixed reactions)-but personal care brand Harry’s is taking another step to flip tropes of masculinity on their head. In Harry’s first major campaign for the U.K. market,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs