The New Zealand Tech Marketers Group have announced the winners of the inaugural NZ Tech Marketing Awards in Auckland.
Nick Whitehead, the Chief Marketing Officer for Serko, was awarded NZ’s Tech Marketer of the Year. Bob Pinchin, one of six independent judges, said: “Nick’s drive, passion, enthusiasm, and commitment to tech marketing were very evident in his entry. When you combine these attributes with the incredible results that Nick achieved in developing, launching, and executing Serko’s GTM with Booking.com for Business and at a time when the travel industry had been so badly disrupted with Covid, it makes for impressive reading. Add on his philanthropic efforts to support and mentor others, they all combine to make Nick a worthy winner of the inaugural Tech Marketer of the Year.”
Kat Waters, the Marketing Manager at ElementX, an AI development agency, was awarded the NZ Young Tech Marketer of the Year award. Recognising her leadership skills taking the company through a rebrand and refreshed go-to-market strategy programme.
LawVu was awarded the NZ B2B Marketing Strategy of the Year prize. Their Growth and Brand Marketing team lead by Bindy Griffin, showcased the company’s outstanding go-to-market strategy to create a new category and build a substantial revenue pipeline across the USA.
Justin Flitter, Chair of the NZ Tech Marketers Group, says New Zealand’s tech sector is experiencing rapid growth.
“With that, a growing demand for highly skilled and globally experienced marketers to drive growth.”
“Today’s marketers need to support strategy and business transformation in a highly complex environment. They leverage brand, people, partnerships and technology to create demand and engage customers to grow sustainable revenue. It’s our role to nurture the growth of NZs tech marketers, to build their capability and confidence.”
The aim of the NZ Tech Marketing Awards, which is judged by an independent panel of industry experts, is to showcase and celebrate the depth of talent and capability driving growth for local tech companies on the global stage.
The NZ Tech Marketers Group has more than 250 individual members working in tech companies or in technical marketing roles and is a member of the NZ Tech Alliance. Marketers can join for free if the company they work for is also a Member of NZTech.
Visit techmarketers.co.nz for more information.
IMG_6220: Nick Whitehead – NZ Tech Marketer of the year.
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