The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created....
Deeper
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason...
AUCKLAND, Tuesday: Beaumont St agency Chemistry has won the full social strategy and creative work for the New Zealand brands...
//www.youtube.com/watch?v=trMyHzDdUr8 AUCKLAND, Wednesday: DDB Aotearoa, with Maori-owned creative agency Run, has created If You Seek – Tourism New Zealand’s first...
Messenger is testing new ways to incorporate the emphasis on end-to-end encrypted chats from corporate sibling WhatsApp. The Meta-owned messaging...
Pinterest isn’t putting a pin in its ecommerce ambitions any time soon. The social media platform announced the rollout of...
Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Amanda...
This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months...