Last summer, the U.K.-based Marketing Society presented Jaclyn Pannell with its Future Leader award. If you'd told a younger Jaclyn...
Story
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on...
After a competitive review, Levi's selected Droga5 New York and Sao Paulo as its new lead creative agency last year...
It’s a jampacked episode of The Big Story this week, as the ad industry trades haymaker punches with its major...
ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier...
First, get our boots-on-the-ground CES rundown on all things TV. Then: a roundup of Big Tech’s antitrust troubles in 2023....
We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the...
CPRA, BSAA and antitrust: We close out 2022 with (acronyms and) a repeat of a January 2022 episode that took...
Data privacy. Clean rooms. Measurement. Gaming. M&A. Which trends deserved the hype – and which ones didn’t – in 2022? We...
Google’s Performance Max performs – but with a caveat. Marketers can’t control their campaigns and have no say over where...