May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Tirade Or Rallying Cry? Taking In Digital Advertising’s Privacy Problem

How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.

The post The Big Story: Tirade Or Rallying Cry? Taking In Digital Advertising’s Privacy Problem appeared first on AdExchanger.

AdExchanger