Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos...
strategic
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas....
For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past--something its new...
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting...
AUCKLAND, Today: GroupM AUNZ has appointed John Halpin as its new ceo. Halpin, a Kiwi, is returning home to New...
Tiffany Xingyu Wang is a pioneering leader in marketing, innovation and advocacy, driving positive change at a global scale. As...
There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public...
AUCKLAND, Tuesday: The Comms Council strategic planning lab is holding a three-day interactive workshop that aims to unlock the secrets...
How can marketers get the most out of their limited marketing spend and zero in on investments that most powerfully...
Wellington indie agency Hemisphere has expanded its creative and strategic capabilities with the addition of Ariana Storey and Sean Barker....