Who says TV is the only media channel that could benefit from converged buying? The post Horizon Media’s David Campanelli...
Strategy
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office. Adweek...
Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring...
The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star....
AUCKLAND, Today: Havas ANZ is doubling down on integration, expanding Olly Taylor’s remit and appointing him Chief Strategy Officer for...
Havas ANZ has expanded the remit of Olly Taylor and appointed him as chief strategy officer for the Group. In...
AUCKLAND, Today: Havas ANZ is doubling down on integration, expanding Olly Taylor’s remit and appointing him Chief Strategy Officer for...
Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as...
AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads. The post How Betterment...
No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy...