Last year, a deck of essential strategy books compiled by a handful of independent strategists, surfaced on LinkedIn. I dug...
Strategy
The New Zealand Marketing Association has just launched arguably one of the biggest promotions ever for Kiwi marketers – The Battle of...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Extending An Apple Branch Gasp! Is privacy-first Apple finally starting to...
Mass media holding company Gannett announced today that it has created a new executive leadership role, chief marketing and strategy...
Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better...
Roku is entering this year’s upfront with growing competition. With NBCUniversal's Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi available in...
Jayne Pimentel, senior director of growth marketing at DraftKings, will speak at AdExchanger’s upcoming Programmatic IO conference taking place April...
After a quarter-century in marketing roles at P&G – including seven as CMO – you learn a thing or two about how...